AI Digital：2025年体育直播流媒体状况报告（英文版）

Streaming platforms have fragmented the sports viewing experience for consumers, andthat fragmentation has been replicated in the marketing and advertising world. Gone arethe days when a few contacts at the big four broadcasting networks could fulfill yoursports buying needs. Now, advertisers need to manage direct relationships and multipleseats on buying platforms in order to achieve substantial reach among sports fans.