艾睿铂（AlixPartners）：2026年媒体与娱乐行业预测报告（英文版）

01 | Streaming wars 2026: The rise of the “frenemy“ In 2026, we predict increased cooperation and consolidation between streamers and broadcasters. Dozens will announce new deals as they team up, exchange content, and embrace their competition as “frenemies” to win new customers and boost revenue. 02 | Opposites attract: How YouTube and Netflix are learning from each other to dominate the streaming industry In 2026, we predict YouTube and Netflix will converge more than ever before as each vi