亚太经社会：2024年电商对印度实体制造业和零售业的影响评估报告：可持续增长的经验与启示（英文版）

The sudden surge in the e-commerce sector has sparked concerns in several economiesin the world, particularly in india. The country's traders’associations have complainedthat the online retail sector (dominated by e-commerce majors) has been growing at theexpense ofthe offline retail sector, primarily the MSMEs. In this context, this study marksone of the initial endeavours to analytically evaluate the impact of the thriving online retailindustry on India's organised manufacturing and