德勤&杜克大学：2024年首席营销官（CMO）调查报告-管理营销技术、增长和可持续性（英文版）

Optimism about the U.S. economy remains consistent at 67.0 on a 100-point scale, following 66.7 in Fall 2023. After drops in Fall 2022 (57.2) and Spring 2023 (58.3) due to the dual threats of recession and inflation, this level continues to climb back in line with the post pandemic high of 69.6 (August 2021). Even with a maintained sense of optimism, inflationary pressures are still, on average, leading to a decrease in marketing spending levels. The Spring 2024 decrease remains consistent wi