ASEAN东盟：2026年东盟健康与旅游服务差距评估报告（英文版）

The ASEAN region stands at a pivotal moment in its evolution as a global hub for health and wellness tourism. This report presents a comprehensive gap assessment of services across the ten ASEAN Member States, building on prior analyses and expanding into both supply- and demand-side factors. It identified critical mismatches between service offerings and evolving market expectations, while highlighting strategic opportunities to foster sustainable growth, enhance competitiveness, and drive r