Veeva：2024年为Veeva Crossix数据平台提供支持的数据和方法报告（英文版）

The Veeva Crossix Measurement Suite enables marketers to maximize the impact of their marketing investments by connecting marketing to business outcomes such as new patient starts and incremental prescriptions (Rx). The platform uses real health data in a privacy safe way, fully compliant with Health Insurance Portability and Accountability Act (HIPAA) standards. All Crossix solutions share a common data model, which allows for combined analytics across media channels measured through Crossix