澳洲邮政：2026年电子商务报告：澳大利亚在线购物最新洞察解析（英文版）

Shopper promiscuity is rising: Shoppers are browsing more selectively, with a stronger focus on value and buying when the deals are best. Thanks to AI, it’s also easier than ever to compare prices. Today, Aussie households are shopping across an average of 16 brands a year, a figure that has been growing for the last decade.