Brand Finance：2025年全球马拉松品牌价值50强年度报告（英文版）

The lowest-ranked marathon Major is the Chicago Marathon at 27th with a BSI score of 67.3/100. The research indicated that Chicago had relatively weaker engagement scores, particularly in terms of being a favourite marathon to run and following marathon-related social media content, a surprising result considering race organisers estimate 1.7 million spectators and 52,000 runners annually. The research suggests that these high numbers haven’t translated into strong perceptions among the gener