欧晰析咨询（OC&C）：2024年消费者应用（Consumer Apps）投资热点研究报告（英文版）

Consumer apps remain big business and a new cohort of Lifestyle and Content apps could represent the next growth frontier  3 emergent categories in particular could represent exciting opportunity for investment – Health & Wellness – Casual Learning – Fitness & Outdoors  Favourable dynamics – including intersections with mega-trends – are likely to support growth in each of these categories and in each we see examples of businesses increasingly hitting ‘PE scale’, or with markers tha