Positive Luxury：奢侈品行业十字路口：2026年消费者与增长指南报告（英文版）

TRUST HAS BECOME THE NEW CURRENCY OF LUXURY Consumers still care deeply about sustainability, but they are underwhelmed by vague claims and overwhelmed by complexity. Consumer trust is no longer built through promises, but through transparency and confident communications. SUSTAINABILITY IS BEING REDEFINED AS A VALUE ENGINE In a high-cost, low-growth environment, sustainability teams are under pressure to demonstrate not just that they’re doing the ‘right thing’ but adding commercial value. L