埃森哲：2024年奢侈品品牌长青之道-重塑成功策略报告（英文版）

Luxury maisons are at a crossroads, facing macroeconomic headwinds and a lack of desirability in design while their shoppers are looking for relevance. But a select group of leaders are audacious enough to thrive despite these challenging conditions.

These leaders aren’t just weathering the storm—they’re reinventing for success. How? By embracing continuous change in how they operate. And redefining what brand desirability means today.

Why is change needed? A deep-rooted shift in