尼尔森IQ：2026年人工智能对消费者选择和品牌战略的影响报告（英文版）

There is a fundamental "transformation gap" in the industry between consumer behavior and organizational adoption of AI. While 68% of consumers now use Generative AI tools at least monthly—an increase of 4% since late 2025—most organizations are using these same tools for internal, tactical tasks and remain largely localized in "content and creative" silos. CPG companies are primarily focused on efficiency (65%), aiming to reduce costs and automate manual tasks rather than