Sprinklr:2020年从上午到下午:Twitter客户服务报告(英文版).pdf |
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Companies that understand the value their customers seek can improve in delivering it, increasing business value in the process. Organizations either don’t think of value for customers or misunderstand it.2 Forrester defines value as, “A customer’s perception of what they get versus give up.” There are four dimensions that make up the overall value a customer perceives. This includes functional, experiential, symbolic, and economic value
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