Chozan：2026年中国消费者十二大趋势报告（英文版）

China’s consumer market has entered a new era of intentionality. After a period of recalibration, the narrative is no longer about whether China consumers are spending, but how and why. This is not a return to the old normal. It is a fundamental rewiring of consumer logic, driven by a blend of economic caution and a deeper search for value, purpose, and emotional connection.In 2026, the brands that win will be the ones that understand this new, complex landscape. This report on China Consumer Tr