Morning Consult：2026年美国高收入群体消费心理与行为研究报告（英文版）

This report draws on Morning Consult Intelligence data from 50,653 U.S. adults earning $200K+ surveyed throughout 2025, spanning more than 1,500 brands across financial services, travel, retail, and dining. What emerges is a portrait of a segment defined not just by income, but by distinct psychology, digital habits, and generational fault lines that are quietly reshaping who the wealthy are — and what they want. High-income consumers skew male, married, educated, and suburban, with a strong