易观梅森：2025年以代理型6G网络开启超个性化时代研究报告（英文版）

This white paper discusses the potential for mobile networks of the future to offer ‘hyper-personalised services’ (or h-p services). These h-p services might be enabled through advanced technologies such as artificial intelligence (AI) agents, and will enable mobile networks to understand user behaviours in real time, and to tailor services, products and experiences to individual preferences instantaneously. The impact of hyper-personalisation on user experience, and also on operator KPIs, co