SuperAwesome：2025年英国节假日礼品消费洞察报告：家庭、粉丝群体与愿望清单分析（英文版）

In the UK, kids and teens are choosing brands that reflect their digital lives and real-world experiences with gaming, tech, toys, fashion, and beauty consistently appearing across age groups. Gaming and tech brands like Apple, PlayStation, Samsung and Nintendo remain top-tier choices, with their aspirational pull cutting across every age range. Fashion and sportswear brands are universally popular, with brands like Nike, Adidas and Puma featuring prominently. While beauty and skincare brands su