ON24：2026年数字研讨会和活动参与度基准报告（英文版）

Virtual events and webinars remain one of the most scalable ways to earn attention, build trust, and capture first-party data across the buying group. But unlike other well-established formats, their popularity has seen continued growth. That growth matters commercially because larger, more engaged audiences create more opportunities to convert interest into action. Importantly, 2025 data from the Cvent | ON24 platform shows that scale did not come at the expense of attention: as attendance i