麦肯锡：2024年全球农民洞察报告（英文版）

McKinsey surveyed about 4,400 farmers in nine countries from January to March 2024 to shed light on the key factors affecting farmers’ profitability and adoption of technology and sustainable practices. The firm conducted a similar survey in 2022.1 It is one of the few global surveys examining farmers’ attitudes on important and pertinent agriculture issues. Respondents to the 2024 survey represented farms ranging in size from about 120 acres or less (for example, 100 percent of India’s 1,031