MikMak：2024年如何推动欧洲美容及个人护理电子商务指南报告（英文版）

Today’s Beauty and Personal Care shoppers use multiple channels throughout their buying journey. To capture and maintain their attention, brands must engage with consumers in diverse ways across various platforms. MikMak measures in-market shopper traffic to retailers with a metric called Purchase Intent Clicks*. It indicates the number of times shoppers click on retailer checkout options on multichannel brands’ marketing content.