DSI：2026年代理商业的5C：新的行业标准报告（英文版）

The traditional e-commerce playbook, long dominated by keyword optimization, rigid retailer style guides, and standalone product detail pages (PDPs), is undergoing a structural shift. We have entered a new era of Agentic Commerce, where the traditional physical and digital shelves are joined by the agentic shelf. In this landscape, consumer product discovery, evaluation, and purchasing decisions are increasingly driven by Large Language Models (LLMs) and autonomous AI Shopping Agents, such as