电通（Dentsu）：2026年品牌重置：基于注意力的销售转化与品牌资产获取研究报告（英文版）

For brands striving for sustainable growth through video - the era of solely focusing on short-term results through cheap clicks and performance outcomes is over. While these metrics appease the need to demonstrate immediate impact, marketers recognize that they chronically overlook advertising’s fundamental power - the ability to build brands in the long term. And yet, until now, as an industry, we’ve lacked the evidence base and frameworks to leverage attention for the long term.