MMA：2026年营销人员如何做决策：营销分析的状态报告（英文版）

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything. This study surveyed 103 senior marketers across North America to understand the state of marketing analytics and decisionmaking. The findings reveal a pattern that cuts across industries and company sizes: most marketing organizations have reach