Reach3 angus reid group：2026年市场研究趋势报告：科技与情感的融合（英文版）

Market research is having a moment —a big one. The global insights economy just topped $150 billion USD, according to Esomar’s latest Global Market Research Report. The biggest driver of growth? The rapid rise of research software, which surged 11.5% year over year to exceed $62 billion USD. Greenbook’s 2025 GRIT Insights Practice Report tells a similar story: full-service firms are finding their footing again. The real standouts, though, are the ones combining technology and human connection