普华永道：2025年人工智能：旅游与酒店业的核心驱动力-赋能个性化、效率与增长报告（英文版）

As artificial intelligence (AI) moves from experimentation to necessity, it is redefining how the tourism and hospitality industry competes, operates and grows. A strategic enabler of competitiveness, AI is driving efficiency, sustainability and innovation across the sector – transforming legacy systems, anticipating guest preferences and optimising performance in real time. As the technology advances, it will power smarter, more responsive destinations that adapt dynamically to visitor needs