Sprout Social：2025年内容基准报告：金融服务与保险（英文版）

Consumers crave content that is relatable, authentic and entertaining. Financial services and insurance companies often struggle to develop this kind of content because of strict regulations and outdated industry norms. But not showing up the way consumers want is a long-term liability that limits customer acquisition, retention and business growth. An original social strategy is key to staying top of mind for customers, expanding your audience and outperforming your competitors. The best fin