亿客行：2025年巅峰追寻者：山地旅行者群体特征与预订行为研究报告（英文版）

Mountain travellers as a whole are frequent visitors who stay almost a week on average. That said, understanding the different types can help you attract them more effectively. While winter sports travellers travel more often and spend more, other mountain travellers stay longer – their last trip was 6.4 days on average. Varying your audience is key for year-round engagement. Knowing their trip lengths, ages and who they travel with (including pets) can make all the difference in your strateg