摩根士丹利：2025年生成式AI对文娱业影响的新动态报告（英文版）

Content efficiency - NFLX used Gen AI to make cost-prohibitive effects accessible to smaller budget series. Runway AI helped AMCX lower content spend guidance. Content creation - OpenAI backing animated film "Critterz." AI is already spiking content volumes. Deezer reports ~30% of daily music uploads are "fully AI." Distribution and product - Spotify's AI Remix tool and Netflix's My Netflix aim to enhance personalization with Gen AI. Monetization - Gen AI tools are quickly entering th