泰国大城银行研究中心：2025年电动汽车价格战研究报告：价格走势研判：续跌抑或触底？（英文版）

The EV price war in Thailand began in 2022 due to intensifying market competition, forcing EV manufacturers to cut production costs to maintain profitability. Although price reductions aimed to boost EV sales, the Thai EV market in 2024 saw the opposite effect. Some consumers believed EVs were a “soonto-be discounted” product and expressed concerns over potential future price reductions by automakers. However, signs of a slowdown in Thailand’s EV market competition emerged in early 2025, as E