普华永道：2025年假日展望报告：季节性重构价值意义与代际变迁（英文版）

According to PwC's 2025 Holiday Outlook survey,consumers expect their seasonal spending to declineon average by 5% from 2024- the first notable dropsince 2020. More bradly, 84% expect to cut back overthe next six months, citing rising prices, newtariffand the higher cost of living. But that's only part ofthestory. While discounts matter this season, shoppersaren't just searching for deals. They're looking for asense ofnormalcy, value and brands that“get"them.

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