DSI&Bobsled：2024年高管洞见：2024年数字货架电商盈利能力的主要驱动因素分析报告（英文版）

As shopping shifts from an activity conducted purely in retail stores to one that usually includes at least one online touchpoint, consumer brands are reckoning with the unique financial profiles of their various sales channels. For most brands, their ecommerce sales were already steadily increasing well before the rocket fuel of COVID-19 in 2020. In the old world, where ecommerce often comprised less than 15% of a company’s sales, the requirement to improve the profitability of online channels