Hanover Research：2026年品牌驱动增长指南报告（英文版）

For decades, organizations have treated brand as a long-term, largely intangible asset. Important, but difficult to measure and even harder to tie directly to revenue. Today, brand is no longer an intangible, long-term layer. It is a performance asset critical to growth. Acquisition costs continue to rise. Competition has intensified. Trust and loyalty have weakened. Competitors quickly replicate product advantages, and performance marketing delivers diminishing returns. At the same time, AI