MORNING CONSULT：2026年健康与健身趋势报告（英文版）

The core wellness audience skews older, more educated, and more affluent — over-indexing on advanced degrees and household incomes above $100K. They rate their own health highly and are motivated by maintenance and optimization, not problem-fixing. Boomers are disproportionately represented, likely because retirement frees up time while health stakes feel more urgent. Self-rated health now tracks with partisan identity. Republicans showed a sharp post-election optimism surge after November