Applause：2024确认广告并保障收入流媒体报告（英文版）

In the old days, a jingle or a subliminal message could go a long way, especially as viewers became familiar with a brand and its messaging. Today, attention spans are — hey, pay attention, I’m talking to you! — simply too short. And the proliferation of streaming and social media channels, all available at your fingertips, makes for a constant battle for attention.