Sprinklr：2021年思普林克尔营销战略手册（英文版）

Marketing used to be straightforward. You came up with acompelling message. You published it across channels thatyou owned, and others, like TV, print, and radio, that you paidfor. And you watched it reach everyone.Things are more complicated now. With the rise of modernchannels of social media, messaging and chat, customers areconnected and empowered like never before. Marketing isabout what they say, not what you say.This modern world - where more than 3.4 billion people areconnected on mod