Sprout Social：2024年网红营销基准报告（英文版）

More than 80% of marketers agree: influencers are an essential part of theiroverall social media strategy, according to a Q3 2023 $prout Pulse Survey.Yet, the same survey found almost half of marketers struggle to measure theeffectiveness of their influencer campaigns, Many don't know which benchmarksthey should be hitting to remain competitive with other industry players. Anotherthird face resource constraints-stemming from plateaued or shrinking budgetsthat keep their best influencer ma