WIPO世界知识产权组织：名誉权与综合知识产权战略（英文版）

Rights of publicity” provide a degree of control over one’s name, image, and likeness (NILs), and can have significant commercial value, especially with the advent of artificial intelligence and digital replicas. Although publicity rights have recently received substantial media and legislative attention, they have so far escaped the attention of economists. This article remedies that with the first empirical examination of publicity rights, using asynchronous changes in U.S. state laws to ex