麦肯锡：2026年重塑全球增长格局的六大突破性商业模式研究报告（英文版）

Across Asia, companies have industrialized the mechanics of emotional engagement: scarcity,drops, fan rituals, collection loops, live cocreation, and rich narratives for their intellectualproperty (IP). Pop Mart is a leading example. Its blind-box collectibles-especially the Monstersline, which features the plush Labubu toys-successfully translate anticipation into commercialsuccess. In the first half of 2025, Pop Mart generated $1.9 billion in revenue, with its MonstersIP accounting for more