ExchangeWire&Rakuten Advertising：2025年欧洲联网电视市场碎片化挑战研究报告（英文版）

Connected TV (CTV) continues to gain popularity among consumers and advertisers alike. Globally, consumers have adapted to CTV’s convenience. Younger viewers, as is typically the case, have led the way. This has been ideal for marketers looking to reach younger audiences moving away from consuming more traditional broadcast content. For quite some time now, we have also been seeing the more mature generations enjoy the medium. As audiences have diversified, so too have platform offerings. AVOD p