The 2015 State of Social Business:Priorities Shift From Scaling to Integrating（英文版）

The 2015 State of Social Business:Priorities Shift From Scaling to IntegratingThe Real Work Is Just Beginning. It has been more than 10 years since social media began to disrupt organizations. In that time, it has gone from being a “bright shiny object” that confounded business leaders, to becoming a widely adopted means of customer engagement. Having mastered the nuts and bolts of social media, today’s social strategist is focused less on scaling social engagement and instead looking inward, pa