ZS致盛咨询：2024年医疗事务展望报告：通过下一代医学事务打造成功的市场进入策略（英文版）

While most medical affairs organizations remain in a state of evolving organizational maturity, the percentage classifying themselves as best in class increased from 13% to 19% over the past year. Companies are focused on refining their strategic planning processes and enhancing cross-functional collaboration to further improve their organizational maturity. Priority investment areas Field medical continues to be the top area of investment in medical affairs, apart from research and medical e