sproutsocial：2025年社交媒体营销的影响报告（英文版）

Without a tangible grasp of social ROl, leaders are less likely to grantteams autonomy. Though strides have been made in resourcing,social teams still don't feel like leaders trust them. Social marketersneed the right tools and sophisticated integrations, but they alsoneed skills and rituals that enable them to evangelize the power ofsocial insights.

For our 2025 Impact of Social Media Report, we surveyed 1,200marketing leaders from around the globe to find out what separatesteams w