DLG：2026年中国手袋市场进入价值重构时代报告（英文版）

On Tmall, handbags remain the second-largest category in the luxury and premium segment, trailing only ready-to-wear. • Across 2024 and 2025, first-quarter performance, shaped by the Lunar New Year, has shown consecutive slowdowns. • While the category is rebounding, growth is primarily driven by a surge in premium brands (e.g. Coach, Songmont) and hype brands (e.g. Miu Miu, Lemaire). By contrast, luxury has experienced overall declines.