Spate：2025年美容与健康领域“长寿”趋势综合指南报告（英文版）

This report explores how longevity is evolving across beauty and wellness, and highlights how brands can tap into this growing mindset to stay aligned with where consumers are headed. We explore the macro themes reshaping these categories and the ways consumers are engaging with longevity — even while the official definition of longevity is still taking shape. In beauty, “longevity” traditionally referred to long-wear products in hair, makeup, and fragrance. While product performance remains