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黑天鹅数据&英敏特:2025年Z世代饮品的未来研究报告:啜饮与刷屏(英文版).pdf |
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For Gen Z, consumption isn't just functional. It's identity in action. Every snack, meal and drink is a signal of mood, values and aesthetic. In this report, we will explore how Gen Z is snacking to curate their identity. And how brands can create products that young people really want.
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