牛津经济研究院：2025年日本中小型企业在线广告研究报告（英文版）

A robust online advertising industry is maturing in Japan, the world’s third largest advertising market. Japan is uniquely positioned relative to other countries, with traditional forms of advertising still accounting for around half of all advertising spend, more than other significant markets. Japan has huge potential to grow its online advertising industry, with cascading economic benefits, particularly for small and medium-sized businesses (SMBs), a critical segment of the economy