Skai：2025年第四季度全球数字广告行业趋势报告（英文版）

Q1 usually means a moment to breathe after the holiday sprint. Run the new budgets. Test a few things. Lock in the plan for Q2 and Q3 before summer hits and attention shifts to the end-of-year holiday shopping season again. The great news is that if Q4 2025’s digital advertising numbers are a sign of what’s to come in 2026, then it’s going to be a massive year for commerce marketers. As you will see within this report, indicators for retail media, paid search, and social advertising were all