Brand Finance：2026年全球B2B品牌价值报告（英文版）

BRAND AS A FINANCIAL MULTIPLIER AND ENTERPRISE VALUE DRIVER A Capital markets also consistently reward stronger brands with higher valuation multiples. Based on our latest analysis of more than 600 B2B brands, top tier brands trade notably higher EBIT, revenue, and forward price-to-earnings (P/E) ratio than weaker peers, reflecting greater confidence in the durability of future cash flows (Figure 2). Brand strength commands a clear valuation premium across all metrics. AAA rated bran