BCG波士顿咨询&Moloco：2026年交互界面争夺战：消费者人工智能颠覆指数报告（英文版）

AI-driven disruption” was measured through two metrics: Disruption of customer discovery (vis-a-vis conventional marketing channels) and the service model of a brand. “Strength of customer relationships” was measured by combining three metrics: acquisition strength (ratio of organic to paid advertising), sustained loyalty (stickiness after app installation), and platform engagement depth (proportion of time spent on apps vs websites).