Designsensory：2025年美国体育粉丝新生态研究报告：战略玩法全面革新（英文版）

The days of a monolithic "sports fan" are over. The market has split into two distinct ecosystems, and your media spend must align with the specific demographic you need. If your brand targets high-income homeowners and Gen Xers, double down on the Legacy Ecosystem (NFL, MLB) via traditional broadcast and linear TV. If your brand needs to reach Gen Z, multicultural audiences, or women, you must pivot to the Growth Ecosystem (NBA, WNBA, Soccer, F1) using digital-first, social-led cam